05/01/2011 (7:56 am)
Nicklaus: Look for silver lining in Savvis cloud
St. Louis has lost many headquarters over the years, and each one is a blow to civic pride.
When the takeover target is one of our fastest-growing high-tech companies, the blow hurts even more. Someday, though, St. Louis may find reasons to celebrate the day that Savvis accepted an offer from a phone company in little Monroe, La.
The buyer, CenturyLink, says it wants to build its data-center and cloud-computing business in St. Louis. When CenturyLink bought Qwest earlier this year to become the nation’s third-largest telephone company, Chief Executive Glen Post III said data services were the company’s future.
The Savvis deal proves that he meant it. Qwest operates 17 data centers in the western and central U.S. Savvis has 31 data centers in North America, Europe and Asia, and offers a richer array of services.
That includes cloud computing, which is rapidly becoming everyone’s favorite Internet buzzword. Offering services “in the cloud” saves companies the expense and trouble of maintaining their own servers; they access the computing power they need over the Internet, through a provider like Savvis.
Donna Jaegers, an analyst with D.A. Davidson & Co. in Denver, says Savvis’ strength in cloud computing was what attracted CenturyLink. “I think this is good news for people in St. Louis,” Jaegers said. “The reason they bought Savvis is because of its information technology expertise. I think it would be difficult to attract a lot of IT people to a small town in rural Louisiana.”
Jim Ousley, Savvis’ chief executive, predicts that job losses from the merger will be “very minimal,” and that the company’s St. Louis workforce will still grow this year. “The plan here is to make this a dramatic growth business for CenturyLink,” he said.
Savvis was already growing, but CenturyLink may be able to step on the accelerator. It can cross-sell Savvis’ cloud services to its existing corporate customers, and it can use its stronger balance sheet to finance Savvis’ expansion into growth markets like China and India.
So, St. Louis has every reason to hope for continued job growth inside One Savvis Parkway. There’s also a good chance that the merger will have beneficial effects outside the company walls.
Every technology firm has plenty of bright, motivated people, some of whom own shares in the company. A sale creates a cadre of smart people with ready cash who may be frustrated inside a larger organization. That’s a recipe for unleashing entrepreneurial energy.
“Often these things do spawn a lot of new companies,” says Ken Harrington, director of the Skandalaris Entrepreneurship Program at Washington University.
“If our ecosystem is attractive enough, and they have capital, they may start them here.”
St. Louis’ real economic handicap isn’t the number of lost headquarters; it’s the relative rarity of successful startups like Savvis, which was founded in 1994. If this $2.5 billion sale inspires some would-be entrepreneurs to hope for similar rewards, that’s a gain for the local business culture.
“It used to be that having a corporate headquarters was a big thing, but that’s not the way it is anymore,” Harrington said. “You can see how fast companies grow and die or get acquired; they don’t have the same 1950s sense of community.”
Perhaps, then, St. Louis should focus more on what it’s keeping than what it’s losing. The important parts of Savvis