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Davenport, Iowa — Lee Enterprises, the publisher of the St. Louis Post-Dispatch and other newspapers, painted an improved financial picture over a year ago for its shareholders Wednesday, citing better revenue trends and deeper-than-expected cost reductions.

Mary Junck, Lee chairman and chief executive, told shareholders at the company’s annual meeting that Lee newspapers and digital products are reaching nearly 7 of 10 adults weekly in its markets. Its newspapers also are reaching 6 of 10 younger readers, or those 18 to 29 years old.

"The effectiveness of our products, coupled with our intensive sales culture, continues to keep Lee ahead of the industry in advertising revenue performance," she said, adding that Lee has outperformed the industry every quarter throughout the recession.

Lee reported Wednesday that total revenue fell 9.2 percent in January from a year ago, the first time since 2008 that revenue didn’t show a double-digit decline. For the quarter ended Dec. 27, Lee’s revenue dropped 13.8 percent.

Carl Schmidt, Lee chief financial officer, reminded shareholders that a year ago, Lee predicted it would reduce its 2009 cash costs by $100 million. In reality, the company cut $147 million in cash costs, a decrease of 17.9 percent.

Among the cuts was retiree health care at the Post-Dispatch, Lee’s largest newspaper. The decision, announced in December, as well as ongoing union negotiations, prompted more than a dozen Post-Dispatch retirees to attend the annual meeting at Lee’s headquarters.

Several retirees quizzed Lee executives about the decision, expressing their dismay at the action.

Junck said Lee, as well as many newspaper companies, "had to make a lot of tough choices" in 2009.

Shannon Duffy, the business representative for the St. Louis Newspaper Guild, said the change affected 80 retirees, but the union fears the same change could be passed on to another 150 retirees represented by the contract now being renegotiated.

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