06/14/2008 (1:38 am)
Starbucks expands in Europe
Starbucks Coffee Co. said Thursday that it has reached a licensing agreement with food and beverage concessions company SSP to open coffee retail stores in more than 150 airports and train stations in Europe.
Starbucks will give SSP licensing rights to its brand in markets that include France, Germany and Great Britain. Under the terms of the agreement, the stores are expected to open within the next three years.
Financial terms were not disclosed.
"This collaboration aligns with our strategy to accelerate growth in our international business," said Starbucks Chairman, President and Chief Executive Howard Schultz http://paydayintime.com. "It provides us with a strong platform to further expand the Starbucks (SBUX, Fortune 500) brand across Europe."
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