04/04/2008 (5:12 am)
Wal-Mart to launch coffee brand
Retailer Wal-Mart Stores Inc. said Tuesday it will launch six coffees under its private-label Sam’s Choice brand.
Wal-Mart said the Sam’s Choice coffees will begin selling this month for $5.88 per 10- to 12-ounce bag.
The company said the coffees include Fair Trade Certified House Blend, Espresso Roast and French Roast; Rainforest Alliance Certified Breakfast Blend whole bean and ground coffee; and Organic Swiss Water Process Decaffeinated.
The retailer said its fair-trade certified coffees are grown by family farmers who are paid a minimum guaranteed price for coffee grown and harvested under certain environmental standards instant payday loan.
Rainforest Alliance certified coffee comes from farms that use environmentally, socially and economically sustainable practices that conserve biodiversity, the company added.
The company’s organic certified decaffeinated coffee comes from farmers that have eliminated pesticides and fertilizers, Wal-Mart said.
Wal-Mart (WMT, Fortune 500) shares rose 63 cents to $53.31 in morning trading.
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